New SEO Tool - Backlink Anchor Text Analyzer
Posted by Michael D Jensen on January 8th, 2007
Last week we announced a new tool every day (except New Year’s), and we thought we’d kick off this week with one more tool announcement. We just finished the “Backlink Anchor Text Analyzer”, and are excited for you to start using it. This tool checks the backlinks for your site (or any site), and then displays the actual link text (anchor text) used for the links.
Why is knowing the link text helpful?
The link text, or anchor text, is an important aspect of the “link vote”. When someone links to you, the search engines see it as a vote of approval of sorts. In order for the search engines to understand your page better, they consider the text that a user would actually click on, and extract any semantic value. They also consider the text of the URL, at least to a small extent. This text is then used, along with the content found on the page being linked to, to help the search engine consider you for placement for that keyword.
Googlebombing uses this same principle. If a lot of links use the same or similar keywords as the anchor text, that is an indication to the search engines that the page is related to that topic or keyword.
It’s cool and all, but how can I use it to help my SEO?
When you are link building, you are trying to obtain links to your site from others. If you are requesting links, it is best to have a pre-formed link to help the webmaster giving you the link to install it properly with the right word and spelling. If you find links that have spelling problems or perhaps are off-topic or just too general in the link text, then there may be opportunities to request the site owner to change the link text.
This tool is just one of many tools of a complete suite of SEO tools to help make your SEO easier.
Visited 2699 times January 8th, 2007 Michael D Jensen
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Entry Filed under: Announcements, Do-It-Yourself, Links, SEO, Tools
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7 Comments Add your own
1. SEO Position | March 30th, 2007 at 2:55 pm
Hi,
Does this backlinks tool do several things like exclude the domain itself (like www and non-www version) and does it also pull data from only Yahoo?
Just curious. Thanks!
2. International eMarketing Corp. | April 9th, 2007 at 4:05 pm
HA! I love your comment SEO Position! My question is does it work with massive 1000+ link websites? I am still in the search for such a tool.
Thanks again,
Alex C.
Digital Media Marketer
International e-Marketing Corp.
3. Michael D Jensen | April 9th, 2007 at 4:25 pm
It does exclude the domain itself, yes, and it pulls data from Yahoo (only reliable place for backlinks really). It does work for sites with 1000+ links, but it only pulls out the top few hundred.
4. green | April 28th, 2007 at 5:18 am
Hi, i have a question, i have Turkish characters in url, can this tool detect these characters?
5. TerryG | April 29th, 2007 at 12:39 am
Sounds like it could come in handy. I checked all my links on my link pages and actually found a lot had 404’s or page not found. This tool could keep a comparison.
6. Arthur Jessup | January 26th, 2008 at 8:35 am
Thanks for the informative post. What’s googles position on this type of software? It’s sounds really useful and I’m going to go for it but I hope it doesn’t hurt my page rank in any way. Maybe there will be too many links, too quickly!?
7. losangeles-seo | February 5th, 2008 at 9:46 am
does your took include showing which links are ‘nofollow’?
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