Comments on: Benefits of Elusivity in Internet Marketing http://www.soloseo.com/blog/2007/02/12/benefits-elusivity-internet-marketing/ SEO for All Fri, 21 Nov 2008 22:37:17 +0000 http://wordpress.org/?v=2.5 By: SoloSEO Blog » Huh? then Ah-ha! http://www.soloseo.com/blog/2007/02/12/benefits-elusivity-internet-marketing/#comment-1353 SoloSEO Blog » Huh? then Ah-ha! Tue, 13 Feb 2007 04:12:23 +0000 http://www.soloseo.com/blog/2007/02/12/benefits-elusivity-internet-marketing/#comment-1353 [...] After writing about Elusivity and Internet Marketing this morning, I put in the 3rd CD of the audio book, Made to Stick: Why Some Ideas Survive and Others Die (I highly recommend it so far). Everything I was writing about, and frankly, trying to put into words, was iterated on the audio book. I’ve never taken a marketing class (or business for that matter), so maybe this is like week 3 in marketing, but it was neat to hear what I have been discovering from my own business experiences. The authors detailed how you need to create a “Huh?” in your audience, and then “fill” the knowledge or end-of-the-story gap with something that clicks and says “Ah-ha!”. I really liked the Huh? and Ah-ha!, it just stuck with me. Hopefully it sticks with you too. [...] […] After writing about Elusivity and Internet Marketing this morning, I put in the 3rd CD of the audio book, Made to Stick: Why Some Ideas Survive and Others Die (I highly recommend it so far). Everything I was writing about, and frankly, trying to put into words, was iterated on the audio book. I’ve never taken a marketing class (or business for that matter), so maybe this is like week 3 in marketing, but it was neat to hear what I have been discovering from my own business experiences. The authors detailed how you need to create a “Huh?” in your audience, and then “fill” the knowledge or end-of-the-story gap with something that clicks and says “Ah-ha!”. I really liked the Huh? and Ah-ha!, it just stuck with me. Hopefully it sticks with you too. […]

]]> By: Patrick Schaber http://www.soloseo.com/blog/2007/02/12/benefits-elusivity-internet-marketing/#comment-1317 Patrick Schaber Mon, 12 Feb 2007 19:49:27 +0000 http://www.soloseo.com/blog/2007/02/12/benefits-elusivity-internet-marketing/#comment-1317 Michael - very interesting post and well-written. Your point about providing what your customer is missing in a PPC campaign is a good one. The more direct I am in my ads as far as providing a solution, the better my click-throughs and conversions. Conversely, the ads where I cram in every feature of the product usually don't do well. Banner ads are another place where grabbing someone's curiosity with an elusive ad works. I will ad that in order for elusivity to work, a good landing page has to answer the user's questions. Michael - very interesting post and well-written. Your point about providing what your customer is missing in a PPC campaign is a good one. The more direct I am in my ads as far as providing a solution, the better my click-throughs and conversions. Conversely, the ads where I cram in every feature of the product usually don’t do well.

Banner ads are another place where grabbing someone’s curiosity with an elusive ad works. I will ad that in order for elusivity to work, a good landing page has to answer the user’s questions.

]]>