What do the Presidential Candidates use for Analytics?

Posted by Michael D Jensen on March 12th, 2007

I thought it would be interesting to look at all of the top presidential candidates and see what they are using for analytics for their site. I visited each site, viewed source, and looked for Javascript code or any other trace of analytics code I could find.

Hillary Clinton uses Google Analytics

John Edwards uses Google Analytics

Barack Obama uses Google Analytics

Rudy Giuliani uses Google Analytics

Mitt Romney uses Omniture

John McCain uses either Revenue Science (if they have some analytics system built-in) or it is a server-based (non-Javascript) analytics solution.

We use Google Analytics for SoloSEO but I have heard Omniture is a great solution too. Setting up with Omniture takes a little bit of work because you need to put in variables for each page (like page name), but other than that it is pretty easy and has lots of features.

I would suggest the candidates use Crazy Egg and track where people are clicking around on the site. We’ve discovered a lot of interesting behavior on our site, I can only imagine having that much more traffic and learning what you can do to maximize it.

7 comments Visited 9770 times March 12th, 2007 Michael D Jensen

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  • Entry Filed under: Analytics,Fun,Misc,SEO,Tools

    7 Comments Add your own

    • 1. Hawaii SEO  |  March 13th, 2007 at 2:28 am

      Hmmm… I wonder how they determine the ROI?

      Do you think they tally the votes after the election and measure the cost per acquisition?

    • 2. » Competitive Intel&hellip  |  March 13th, 2007 at 2:47 pm

      [...] SoloSEO (great blog, regular read) did a fun look at what presidential candidates are using for analytics. That got me thinking about a couple things. [...]

    • 3. Analytical Engine »&hellip  |  March 14th, 2007 at 1:02 pm

      [...] Incidentally, Google Analytics (which is free) is the solution of choice for the websites of the most of the current Presidential candidates websites. [...]

    • 4. Anil Batra  |  March 16th, 2007 at 5:49 pm

      Interesting post, see a followup on my blog

    • 5. Friday Favorites 3/16/07 &hellip  |  March 16th, 2007 at 6:38 pm

      [...] Michael shows us what the presidential candidates are using for analytics [...]

    • 6. How do the Presidential C&hellip  |  January 7th, 2008 at 4:33 pm

      [...] Also check out my post from yesterday about what Analytics programs the Presidential Candidates are using. [...]

    • 7. If I Were Running for Pre&hellip  |  January 23rd, 2008 at 3:51 pm

      [...] After writing several posts on SEO and the Presidential candidates, I started thinking, what would I do if I ran for President of the United States, in terms of online presence and search marketing. No politics here, just Internet Marketing. Here’s what I came up with: [...]

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