I thought it would be interesting to look at all of the top presidential candidates and see what they are using for analytics for their site. I visited each site, viewed source, and looked for Javascript code or any other trace of analytics code I could find.

Hillary Clinton uses Google Analytics

John Edwards uses Google Analytics

Barack Obama uses Google Analytics

Rudy Giuliani uses Google Analytics

Mitt Romney uses Omniture

John McCain uses either Revenue Science (if they have some analytics system built-in) or it is a server-based (non-Javascript) analytics solution.

We use Google Analytics for SoloSEO but I have heard Omniture is a great solution too. Setting up with Omniture takes a little bit of work because you need to put in variables for each page (like page name), but other than that it is pretty easy and has lots of features.

I would suggest the candidates use Crazy Egg and track where people are clicking around on the site. We’ve discovered a lot of interesting behavior on our site, I can only imagine having that much more traffic and learning what you can do to maximize it.


7 Responses to What do the Presidential Candidates use for Analytics?

  1. Hawaii SEO says:

    Hmmm… I wonder how they determine the ROI?

    Do you think they tally the votes after the election and measure the cost per acquisition?

  2. [...] SoloSEO (great blog, regular read) did a fun look at what presidential candidates are using for analytics. That got me thinking about a couple things. [...]

  3. [...] Incidentally, Google Analytics (which is free) is the solution of choice for the websites of the most of the current Presidential candidates websites. [...]

  4. [...] Michael shows us what the presidential candidates are using for analytics [...]

  5. [...] Also check out my post from yesterday about what Analytics programs the Presidential Candidates are using. [...]

  6. [...] After writing several posts on SEO and the Presidential candidates, I started thinking, what would I do if I ran for President of the United States, in terms of online presence and search marketing. No politics here, just Internet Marketing. Here’s what I came up with: [...]

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