SoloSEO

Deliver on your Page and Ad Titles

Posted by Michael D Jensen on April 9th, 2007

A radio ad I heard this morning starts out “Another how-to half minute from the Home Depot…”. Now, before you read on, what are you expecting to get out of the next 25 seconds or so left of this radio spot? A “how-to half minute” makes me ready to learn something about landscaping or home repair or even picking out appliances. Teach me something!!

Well….the ad continues with 2 guys, the first talking about how he loves his old tools. The second guy mentions an instant discount on tools going on now at the store. The conversation switches instantly back to the first guy who then says he hates his old tools.

So what did you learn?

Zilch. Me too.

Teach me something if you say you are going to. If you say you’re going to teach me something, then just give me a blurp about your sale, I’m going to turn off (I might even blog about how much I dislike your ad).

On the web there are many places where we only get one small sentence or “intro” to get a click, mainly page titles and text PPC ads. Your visitor expects you to deliver on the page or ad title, and if you don’t…your reader will quickly use that back button. If you have something lackluster to deliver, you may want to think twice about overpromising on the page or ad title.

Underpromise, over deliver is the old adage of sales. This holds partly true, except for when marketing you need to dazzle them, lure them in, pique their interest. You will lose customers if you then under deliver on the landing page, but if you deliver and then some you might just have yourself a sale (or a reader, or a friend, or a …. ).

A recent article featured on CopyBlogger.com also discusses the importance of not going overboard with your title to the point that what you promise to deliver isn’t even believable.

Why Your Best Headline Could Be Too Powerful

Essentially, your headline itself can be so unbelievable you don’t even get a click in the first place. Headlines not only need to deliver the content they promise, but they need to be believable so you at least get the first click.

Add comment Visited 1653 times April 9th, 2007 Michael D Jensen

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5 Reasons Why I Blog

Posted by Michael D Jensen on April 9th, 2007

I was recently tagged by Jaan Kanellis in a blog meme that has been circling around the blogosphere. The “theme” of the blog meme is “Why I Blog”, and as it goes traditionally, name 5 things and tag 5 other bloggers.

As with the last blog meme I have created a Blog Meme Tracker. You can edit it yourself this time, for putting in the final URL for your post and then adding those you tagged.

So, 5 reasons why I blog:

1) I Blog to Learn - I love how blogging makes me constantly aware of life around me, and keeps me always looking for a new angle or something new to research. I find myself always learning something new as I write my posts, and hopefully I’m sharing something new with my readership at the same time.

2) I do it for you, of course - Teaching is a passion of mine. I teach a religion class 5 days a week at 6 AM with no monetary compensation. I love helping others to learn and grow beyond where they are at now. Its of course hard to see the effects directly, but when we have a growing readership, with great comments, and tons of newsletter subscribers, it shows that its at least worthwhile.

3) Meeting new people - I’m stealing this one from Andy. It’s amazing when you “blog” that it’s really an industry-wide conversation. I will find things someone else says that I want to emphasize or elaborate on, and that connects me with them. MyBlogLog has been an awesome way to really get to know readers, seeing their faces even from the sidebar. I just wish LinkedIn would do a sidebar like this and blow us all away with true social networking goodies.

4) Rankings and Links - Obviously having a blog is fantastic for SEO. We rank well for lots of terms just because of our blogging, and sometimes our content will pull in a good number of links, which is always a bonus.

5) Marketing SoloSEO - Unlike other SEO bloggers who mostly do SEO as a service business, we have SEO software that we promote and market. Our blog isn’t huge on pushing you to our product (2-week free trial!!!!) but we hope that it helps people become more acquainted with SEO, helps them understand how to use the tools of SEO, and to get from point A to point B in the business of SEO. Then we hope that naturally they’ll sign up for SoloSEO.

Now to tag a few people:

Bill Slawski of SEO By the Sea
Greg Boser of Web Guerrilla
Dazzlin Donna Fontenot of SEO Scoop
Nathaniel Broughton of ENVISEO
Aaron Stewart of SoloSEO

6 comments Visited 2159 times April 9th, 2007 Michael D Jensen

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Blog Meme Tracker - Why Do You Blog?

Posted by Michael D Jensen on April 9th, 2007

With another game of blog tag coming around the SEO blogosphere, we have again created a page to track the blog meme. The first time we did this we created the blog tag tree for the “5 Things You Didn’t Know About Me” question. This time the question is “Why Do You Blog?”, and you can find the blog meme tracker here:

Blog Meme Tracker: Why Do You Blog?

There have been a few blog taggers that have mentioned me as being the initiator of all this, but to clarify I am just a facilitator in helping everyone know who has been tagged, as well as having quick access to posts on why bloggers blog.

The blog meme tracker is pretty slick this time, it is editable by YOU! Last time it got a bit time consuming, as you could imagine. This time I hope you’ll help keeping it up to date for your own entry, or for the entries of your favorite bloggers.

Some blogger favorites of my own to highlight that are found in the blog meme tracker are:

Andy Beal
Rand Fishkin
Barry Schwartz
Lee Odden
Michael Gray
Matt Cutts
Danny Sullivan
Vanessa Fox
Lisa Barone
Jim Boykin

The blog meme tracker tracks all of these, who they tagged, and who tagged them. It’s a lot of fun, be sure to check it out.

You can also find my reasons for blogging, as I was just tagged (see my tag tree)!

1 comment Visited 1353 times April 9th, 2007 Michael D Jensen

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