I’m excited to announce a new free service I developed for local businesses, LeaveFeedback.org. Local Search is one of the newest verticals in the search industry bringing with it the convergence of offline (local) businesses and online search. LeaveFeedback.org has a real solution to one of the biggest problems facing local businesses: online customer reviews.

Problem: Local businesses have difficulties getting online reviews from offline customers.

Solution: LeaveFeedback.org helps local businesses to get authentic, online reviews from their customers by giving a coupon for leaving feedback at a review site, and pointing the customer directly to one of the review sites.

Benefits: This service not only helps local businesses to increase online customer reviews, but it also gives motivation to local businesses to create business listings at popular local search sites and helps local businesses rank better on sites that use customer ratings as a part of their local search rankings algorithm (like Yahoo! Local).

Businesses with multiple locations or Local Search Marketers can manage multiple businesses from one account.

How LeaveFeedback.org works:

1) Local business fills out sign-up form

2) Local business finds or creates their business listings at local review sites (Yahoo! Local, Google Maps, Yelp.com, etc.)

3) Local business creates a coupon with a code for customer to enter

4) Local business gives customer the coupon (or sends in an email)

5) Customer enters code at LeaveFeedback.org and is directed to one of the review sites of the local business

6) Customer prints off the “thank you page” or actual review and redeems coupon

As a result, local businesses will see an increase in customer reviews, ratings, and local search rankings. And ultimately, more customers!

Some other features of LeaveFeedback.org you’ll find helpful and interesting, but not shouted from the rooftops:

- Print off an actual coupon (4 per page) from an auto-generated PDF
- Create a direct link to a randomly selected local review site for your business
- Keeps track of how many times the coupon was entered and customer went to review site
- Quick links to search for or add your local business to popular local search sites and directories

Some links about Local Search that may help you learn more about it:

10 Likely Factors in Google’s Local Search Algorithm
Mike Blumenthal interview about Local Search
Local Search Marketing Tactics (SES San Jose 2007 Session)
Why Local is Different (SMX West 2008 Session)
Extreme Local Search Optimization Tactics

Thanks for the feedback and testing by Mike Blumenthal at Understanding Google Maps & Yahoo! Local, Matt McGee at Small Business SEM, Andy Beal at MarketingPilgrim.com, David Mihm, Miriam at SEO Igloo and Solas Web Design, William Scott at SearchInfluence.com, and Tim Coleman at ConvertOffline.com.


12 Responses to Announcing LeaveFeedback.org, Free Service for Local Businesses

  1. [...] SoloSEO launches LeaveFeedback.org, a free service for local businesses. It helps them get listed in local search engines and gives their patrons a place to leave feedback on the business. We know how people love to read customer reviews; if your local business is good, this should be very cool for you. [...]

  2. Nice idea Michael, but I see an issue already. You are not providing any error handling page for incorrect zip codes or zip codes with no reviews. Serving a page with just a message saying what happened would be much more helpful that simply refreshing to the same Zip code search box.

  3. Jaan, that’s not a field for a zip code, it’s for a coupon code. Read through the materials and you’ll catch on. Thanks!

  4. Well duh, either way I would still handle improper entries with a proper error message. If i would have received some sort of message telling me what I did wrong I would not have posted above.

  5. [...] I’d suggest you start on the Solo SEO blog post to learn more about how Leave Feedback works. [...]

  6. Jason says:

    Great tool for streamlining the review process. I look forward to the site growing. Thanks.

  7. [...] And, on the subject of winning reviews from customers, Michael Jensen of Solo SEO launched LeaveFeedback.org. I got to preview this terrific new user review service, and got to know Michael a bit in the process – very nice! The ability this service provides to business owners to organize their efforts to win reviews is exceptional and Michael’s blog post will all about Leave Feedback. [...]

  8. [...] Announcing LeaveFeedback.org, Free Service for Local Businesses – Michael Jensen, SoloSEO [...]

  9. Fisk Gawsen says:

    Great tool Michael.

    I create information products based on what I’ve learned from the InfoProdCreation.com course, could I use LeaveFeedback.org to promote those products or is the system for brick and mortar businesses only?

    Fisk Gawsen

  10. The LeaveFeedback.org system is for local businesses that have a physical location. Thanks for checking it out though!

  11. [...] smart discussions about regarding how you rank well in Google maps, the value of reviews and the sites on which they live. [...]

  12. [...] to get started is to sign up for LeaveFeedback.org. LeaveFeedback.org was created by my partner, Michael Jensen, to help small businesses build and grow their online feedback. Once you have established yourself [...]

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