I’m a huge Dilbert fan. The artist, Scott Adams has a way of just nailing real life business things right on the head.

 

For any company seriously deciding to leverage employees or a 3rd party vendor to write fake customer reviews (hi Belkin), I would rethink your decision. There’s really no substitute for real, authentic customer reviews.

 

One Response to Writing Fake Customer Reviews

  1. This is pretty much the same scenario that takes place any time I explain the importance of reviews in the local search algorithm to clients. I’m sure I’m not alone here!

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