Organization: Your SEO Plan May Fall Flat Without It
The forces of order and chaos are always at war. On the one hand, SEOs must have structure — guidelines that keep you focused on your goals and principles. On the other hand, SEOs need some creative chaos in order…
It’s OK to Make SEO Mistakes
You’re not going to have a 100% success rate with every SEO strategy you make. You can’t succeed unless you fail. Making mistakes is okay… as long as you obey a few critical caveats. 1. Acknowledge Mistakes When They Happen…
Just Do It SEO
Are you frozen with fear about how to proceed with your SEO? Have you been staying up late at night until your eyes are bleary and red perusing blogs and form posts and everything you can about SEO? Sometimes it…
Small Business SEO: Pick the Game You Can Win
Individuals and small businesses doing their own SEO typically find themselves wearing too many hats, having too much to do, and not enough time or expertise to do it all. On one hand, you absolutely, desperately, 100% must leverage the…
Prepare for the Long SEO Haul
Long-term financial stability – that’s your goal and your dream. But can working an SEO approach really get you there? The answer depends on innumerable variables, of course. But one necessary component is persistence over the long term. Shape your SEO…
Short-Term SEO: Tactical Shots to Generate Traffic Spikes
We talk a lot about persistence, dedication, strategy, and patience in SEO, but let’s get crazy for a minute. You want a fast acting SEO solution and you want it bad. While battle proven SEOs tend to frown upon the…
The Power of Persistence: Seriously, it may be all you need
Doing SEO is hard. It’s long. It’s challenging. It’s technical. There is so much out there that you don’t know. Tap into any informed blog about the topic, and you will be hit with a firehouse of information. Whether you…
Delivering Value for People as well as for Search Engines
SEOs come in all colors. The black hats game the system. The gray hats sort of game the system. The white hats play by the rules. SEOs constantly assess the mood of Mother Google (as well as the lesser search…
Great Read: How to Get an Influencer’s Attention
Every so often I read a blog post or article that really impresses me, and that happened this morning with Tamar Weinberg’s (@tamar on Twitter) post called How to Get an Influencer’s Attention over at Techipedia. She obviously put a lot…
Finding Motivation When You’re “Not Feeling It”
SEO is rough, let’s face it. One minute, you feel like you’ve found the key to long-term wealth and high keyword rankings. The next minute, you read an article that makes you rethink your entire plan. It’s easy to get…