Online Reputation Strategies
In the evolution of all things online, we have come to a place where individuals can now employ some online strategies to really hammer at a firm’s or individual’s reputation. And if these dipsticks are good at what they do,…
Best PubCon 2007 Swag
We had a great time at PubCon and I got several great gems and tips for SEO and SEO tools. Many of you conference goers know there is always lots of swag (freebies, promos, giveaways) given out at these shows,…
How To Profit From Site Images
The other day we were leaving a soccer game for my 6 year old boy. My 2 year old wasn’t quite happy with her perceived lack of playground time, and she expressed her upset quite loudly, while she thrashed around….
Image Isn’t Everything, But It Is Something.
Taking a look at the corporate logs in the image to the left, how do you feel about those brands? Do you feel anything? Much in marketing is focused on influencing the public’s perception of our companies, our products and…
Doing Good, with Good Content, is Great Branding
Earlier this year I wrote about Doing Good As LinkBait, specifically about a movie theater company giving a discount to our troops. Last week I also wrote about how great content is really at the heart of SEO. Well, Xerox…
It’s All About the Experience
Marketing, in whatever form, is all about the experience. This is the why behind how link bait and viral marketing work. We recently moved to Southern Utah, and in our family we like to be tourists everywhere we go, even…
The Marketing 4 Ps and SEO
Much of a discussion on marketing can be broken down into what is termed “The Marketing Mix, or the 4 Ps” namely; Product, Price, Place, Promotion. Product being the service or product we sell, Price being the retail price a…
Stay Online Stupid…
Mike Moran’s post today, entitled Should Small Business Ditch the Web? discusses, well… I was going to say an “interesting point,” but I think instead I will say “ridiculously obvious point.” Mr. Moran essentially uses some of this post as…
Why You Should Love Yahoo! Answers
Just over a year ago Danny sullivan said “Look out Wikipedia, Here Comes Yahoo! Answers”. Yahoo! Answers is becoming not only a great resource, but also a social network (who isn’t, right?). I like Yahoo! Answers because people ask real…
7 Months to Get Past Google’s “Did you Mean…”
One of my early posts to the SoloSEO blog was How to Get Your Web 2.0 Brand Past the “Did you Mean” in Search, and I discussed how in Google if you searched for our brand name “soloseo” Google would…