I created a new site on Friday, and by Saturday exactly 24 hours later it was in Google’s Index. I posted about this just over a month ago in my post, 7 Steps to Get Your New Site Indexed in 24 Hours. I had a lot of comments about whether or not Adwords was necessary, so I thought I’d try it again without running Adwords this time. Here’s how it all played out:
1) I created 5 pages of content (Home, FAQ, About Us, etc.).
2) I put them in a simple template with site-wide links. I also linked to it from one of my other sites (it’s very relevant so it makes sense).
3) I added tagged the site on only 2 social bookmarking sites.
4) Commented in 1 forum, put the URL in one directory (niche specific), and submitted it to Digg.
When I checked exactly 24 hours later I was sitting in the index and had already begun to get a few visitors from Google.
I had previously done Google adwords out of both necessity (get quick traffic) but also because of the trust factor I believe it gives to Google, and the fact that Google integrates a quality factor into their quality score (so they come to your site and look at it). Obviously this is just one test compared to several others I’ve done with Adwords, but it seems its very possible without running some ads.
Anyone else seeing 24 hour indexing for new sites?
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January 7th, 2008Michael D Jensen
There has been much speculation about how personal and local search, which I term “Specialized Search,” will affect search marketing strategies in the future. Although it feels recent, the discussion of more specialized search systems really started to heat up back in 2004, when Google’s Sergey Brin made comments concerning Google’s foray into Specialized Search technologies. Bill Slawski, our industry’s legal expert, has done a masterful job of following the patents issued to the search engines for various new personalized search techniques, and he asks insightful questions on how these patented technologies might affect search in the future. Bill helps me think, which isn’t easy. Bill’s SEO by the Sea blog has a has a full category on the personalization of search. It is worthy of your time if you want to better understand the great strides search engines are making to innovate to further customize the search experience for every individual client.
Additionally, Michael’s post of yesterday entitled: Local Search is Changed Forever - Now Google Knows Where You Are also discusses the amazing trends in local search. None of us should be surprised that the search engines are going to try to improve the search experience for their clients, it is basic economic principles at work here. We have to remember that Google and Yahoo! are competitors, I would say fierce competitors, and if these companies do not evolve, and implement new & better search strategies, then they run the risk of losing market share, and eventually becoming irrelevant over time. I don’t think either company will allow themselves to become the next Excite.com in the world of search.
There are many who believe Google and to a lessor extent Yahoo! are out to kidnap our personal preferences, and somehow use this “personal” data for some unsightly purpose in the future. Yes, even in search we have our own group of conspiracy theorists. I have read blogs recently of some who feel tricked that Google has been modifying their search results, based on their personal search histories and their locations, without their permission. While I am not one that wants to lose any personal freedoms, if while I’m using Google’s service, Google saves my search history to improve my search experience in the future, it seems like a pretty good business decision in my mind. Nothing overly Orwellian about it, just a vendor trying to better help a client, and fight off competition. If I am more satisfied with my search results, then the chances of me moving to another search engine is greatly reduced. That is pretty much what all of us business people are attempting to accomplish, develop a loyal customer base, and do all we can to prevent them from going elsewhere. If we aren’t moving forward in the marketplace, we are being left behind.
So as search results become more based on individuals, what effect will that have on SEO, and SEO strategies? It is an interesting question. If each of us are getting manipulated/personalized results based on our personal search history, then how can the SEOs “prove” their worth to their clients? I mean if we can’t see our sites rocketing up the SERPs, and show our friends, how will we know what we have paid out has been it? Or how will be know our personal SEO efforts are effective? While the benefits of SEO work may not be as obvious and homogeneous on the SERPs, we can be hopeful the resulting traffic driven to our sites will become more qualified, and our conversion rates will hopefully climb a bit. We have heard many times, we should rather have 10 people visit with 5 people purchasing, then 1000 visiting with only 1 purchase (assuming we aren’t a big Adsense site).
I believe specialized search will also increase the importance and necessity for more online competitive analysis strategies. Michael and I have been discussing other competitive analysis tools to add to SoloSEOs current tool set to further improve our clients abilities to understand what the competition is up to, especially when compared side-by-side to their own site’s performance. Then clients will be able to use the trends these metrics provide to accurately measure how effective their SEO strategies are within their competitive marketplace. Competitive analysis will provide more of the confirmation we need on our SEO strategies, especially as SERPs continue to morph to meet the personalized needs of search clients. It will be exciting. I will be interested to see if specialized search might possibly give those who didn’t get out online as quickly as they had wished, an increased ability capture new specialized clients by focusing on long-tail keyword phrases relevant to their specific market.
It is going to be fun to watch and be apart of all the fast approaching changes, and it will be fascinating to see which of us figures out how to capitalize on the new opportunities of Specialized Search.
We are looking forward to meeting many of you at PubCon in a few days, I did enjoy it last year. Please travel safe and enjoy. As an alum of UNLV, I know from personal experience, Vegas can be great, and Vegas can be absolute crap. I hope the former Vegas for all of you. If you to make is to PubCon, please come up and say “hi,” we are going to be handing out some SoloSEO SWAG, which is pretty cool. Quantities are limited. I may resemble one, but I am not a pack mule. )
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November 29th, 2007Aaron R Stewart
Instead of showing you restaurants, hotels, and stores related to your keyword search, now Google automatically knows where you are at. How?
Some cell phones are GPS-enabled, and Google will use this for very accurate positioning. For cell phones without GPS, positioning is determined based on cell tower triangulation and Google Maps, accurate within 10 city blocks.
What are the implications of this to local search?
You better be listed. Having a listing with Google’s Local Search will be more important than ever. This way you can not only make sure you are listed, but that people can find you based on your menu, product lines, and services. Take the time for meaningful customer-based descriptions with lingo that your customer will use to find you.
It’s a Win Win Win. The consumer, your business, and Google all win on this one. For customers, this is a dream to have instant access to local businesses in your hand. For the small mom and pop shop to the big corporation, if you have location then you instantly have a one-up on competitors. This gives you more access to more customers than ever before. For Google, it’s a gold mine for getting more advertisers, more competition for ad bids, and happy advertisers with better conversion rates.
Below is Google’s video introducing “My Location” as they call it, which is still in beta.
This opens up a whole new game of Local Search. What other implications does this have to Local and Mobile Search?
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November 28th, 2007Michael D Jensen
Most SEO’s will advise you to buy an existing site/domain (lots of age benefit), but there are times when you need to start from scratch with a fresh domain. It can sometimes take a couple of weeks to get a new domain indexed by Google (even longer to start ranking!). In order to speed up the process of getting your site indexed quickly, even in 24 hours, follow the steps outlined below:
1) Create 5 pages of content
Skip the “under construction” page and write several pages of real content, at least a few paragraphs.
2) Create Internal Links to your Pages
Put the content in a template with a menu structure to make this step easier. You can find free templates at oswd.org and other places, at least to get started. Link to the content through the menu, and if you have a major landing page, link to it from the content of a page or two.
3) Tag on Social Bookmarking Sites
After just a few minutes to create an account with these sites you can submit a link to your site. This gives you an instant way for Google and other search engines to find your site because these social bookmarking sites get visited by the search engine bots (like the Googlebot) quite regularly. A few bookmarking sites to recommend: Del.icio.us, BlinkList, StumbleUpon.com, and Furl. Make sure you tag them with common words, like those you find on their tag clouds (BlinkList has a good one, just scroll down on the page to see it).
4) Comment on popular and recent blogs (with your link)
Find 5 blogs that are fairly popular, relevant to your site, and have a recent blog post (last day or two). Read the post and add a comment that contributes to the discussion, including a link to your site in the URL field.
5) Create, Submit, and Ping your XML Sitemap
You can create a free XML sitemap here then upload the file to your site (just save it as sitemap.xml). Then ping Google with your sitemap by typing in the following URL in your browser, replacing the domain name with your own:
Next, create an account with Google Webmaster Central, add your site, and submit your XML sitemap.
6) Install Google Analytics
Add Google Analytics (free) to your site. Don’t forget to verify your site with them to get the data collection started.
7) Run some Google Ads
Create an account with Google Adwords and start running some ads, even if its just for the domain name, company name, or some long tail keywords. Google has to go to your site because of their quality score, which includes “your landing page quality”. Just spend a couple of bucks and it can help jumpstart the indexing.
With these steps, you should see your site indexed fairly quickly. I can’t guarantee the 24 hours, but it is possible. At the very least it will speed up the indexing significantly (from weeks to days). Look for the “googlebot” to visit in your site analytics. Then look for your site to show up with Google by doing a search with the site: operator (for example, site:sphinn.com). Enjoy!
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November 26th, 2007Michael D Jensen
Meta Tags were once a major player in SEO. With the advancement of search engine algorithms, meta tags become less and less significant. The description meta tag is still used for your search engine snippets, but the keywords meta tag has been disregarded by all the major search engines.
In my SEO blog reading yesterday, I first found a post by Danny Sullivan about meta tags. Then just this morning I read a post by Matt McGee also about meta tags and he makes the same point:
The Keywords meta tag is useless, except for misspellings.
If your page has a product, service, or keyword that can be misspelled, instead of intentionally misspelling the word in your text, use your keywords meta tag. It won’t get you page 1 placement necessarily, but it definitely makes a difference.
If I had say in the Googlerithm, I would tie the spelling functions with the search functions, and if a page ranked well for a certain phrase, but the user misspelled the phrase, I would certainly give more relevance to a page that had the misspelling on it (albeit in a keyword meta tag).
With that said, I would certainly not focus much time at all working on the keywords meta tag, but while you’re under the hood making changes to your site, it wouldn’t hurt.
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October 31st, 2007Michael D Jensen
Taking a look at the corporate logs in the image to the left, how do you feel about those brands? Do you feel anything? Much in marketing is focused on influencing the public’s perception of our companies, our products and our brand. We want others to think our products/services are high in quality, a good value, safe, reliable, fun, entertaining, satisfying, or simply the best. So how is this done online, is it different when compared to more traditional ad mediums? For, example in TV commercials we have just about seen it all, from diet cola commercials, which appeal to our hip and healthy side, to luxury cars like Lexus, BMW and Mercedes, which tout their extreme quality, and attempt to impress us with their prestige. All this presentation created simply to influence our perception toward these brands. And with TV being so visual, the advertiser can use all sorts of techniques to spin their products in a very positive light. Many are now wondering if TV advertising is as effective as it use to be? I’ll bet there are a million or two Tivo owners who will tell you it probably isn’t, but that is a discussion for another day, but does suggest a need to come up with other methods to improve our corporate image.
We all know TV ads aren’t real life, and although I doubt there is any girl that choose to hang out with a guy because of the type of diet cola he drank, at least I hope not, we all know some people drink certain brands of soda or diet soda because they believe they are being perceived by others to be cool, sophisticated, wealthy, discerning, or concerned with their health, etc. Many choose to use these brands because of the brand image they have in their own head, will hopefully be identified by others as the product is consumed. My wife loves Diet Coke, and I mean LOVES it. She says it tastes better than all the other diet beverage choices out there, without question. I personally disagree, I think Diet Coke tastes like licking dirt off a pitching wedge. She also thinks Diet Coke portrays a certain image, say of an attractive blonde girl cruising along a beach-side path on roller skates, bopping to the music as she enjoys her Diet Coke. But while I like the commercial quite a bit, and it matches the image of my wife well, I personally still see Diet Coke as the drink of choice for attendees of a 1929 high school reunion, held last weekend, and not the drink of anyone remotely hip. So this ad, although excellent in my opinion, has not changed my perception of Diet Coke one it, or its brand, it is still yuck, but many others feel differently. So when we work on our brand, we attempt to positively influence as many as we can, knowing full well we can’t change everyone’s perception, and that is ok.
Online we obviously don’t have the ability to visually create an image as well as a TV commercial can, although with YouTube and others we are getting closer. So we instead have to rely on other marketing opportunities to influence potential clients. In search marketing, our prestige and our perceived value are currently tied to how well we do in the SERPs. Many of us know that being on page 1 of a SERP isn’t necessarily the best way to determine if the particular product or company is the best (no offense to Google and Yahoo). And we know a high ranking it is not a guarantee of a good quality product or of excellent customer service either, but there is no doubt we notice the sites on page 1 more quickly, and we take a look at sites on page 1 more often than potentially better products and sites buried on subsequent SERP pages. So in a sense, the work of SEO directly influences the perception potential clients and the public will have on our businesses, at least initially. If we are ranking well on the results page, then we will be perceived as being market leaders, the most popular, the most cutting-edge, the highest quality, whatever, whether it is reality or not. The better we do on the SERPs, the better we will be initially perceived, and they more clients will visit our site. Then it is up to us to make sure our sites are designed well enough to deliver what client needs. We need to ensure visitors can easily find the information they need, that they feel comfortable with us, and we need to be sure they can easily order when it is time to purchase. Online, SEO should be seen as our ability to influence the initial perception of searching clients. SEO can be online marketing and online PR, all wrapped up into process, and really our opportunity to make a better first impression.
When considering the benefits of SEO, we need to remember that through the SEO process, we are improving the perception of our companies to potential clients. It isn’t just a matter of gaining more traffic to our sites, it is a matter of promoting and influencing the long-term image of our company and products. If we can make them initially believe we are great, then prove it to them with our site, products and customer service, then we have won a tough online battle.
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October 11th, 2007Aaron R Stewart
A good friend of mine, Thayne Peterson, called up yesterday and asked what he should do with his website to just help it perform a bit better. As you can imagine we get that question quite a bit around here, especially now that more people have kind of figured out what SoloSEO is about. This friend owns an auto dealership in Provo, UT (free link alert) and deals mostly in high-quality, used BMWs. He also has a repair shop as well, where they specialize in repairing most German made cars (this needs to be stated more clearly on the website). He, like many of us, just wants to be a bit more visible online.
In our conversation he mentioned he was considering signing up for a local online business directory, and perhaps purchasing some advertising on their site. He wondered if I thought it was a good idea, so I took a look. After some initial poking around, it was soon obvious that signing up was free, and the site existed solely on ad space it sold on the site. So I had no problem with him signing up, at least it is a new link to him, and this directory is well put together and has quite a comprehensive overview of local business, organized by category. I didn’t tell him if I thought purchasing an ad on this site was a good move or not, I don’t know enough about this directory’s traffic mix, or his business to understand if online advertising will provide a high enough ROI to make the ad price worth the investment. I will leave that decision to him.
But after a quick review of his site, I just gave him a few ideas that I think will help its performance in the search engines. First off, he does an excellent job of keeping the inventory of current cars up to date. As soon as they receive a new car, they clean it up and takes some nice pictures of the car, and then put those up with a simple description of each car on the site. I suggested that they should spend a bit more time on creating content for each car, focusing more on some keywords they are targeting, as well as the specifics of each car. These keywords should come from what they feel their strengths are, with local references included, like Provo, UT, Northern Utah, 40 South of Salt Lake City, UT, as examples. Additionally, I would have them use SoloSEO tools to analyze other local automotive sites doing well in the search engines, and then start targeting those keywords as well. Finally, they should also make sure the photos for each car are labeled clearly, and using an occasional keyword here and there, in a picture description, isn’t going to hurt rankings either.
Once a car is sold, they currently take the content and the pictures of that car off the site. I think this is a mistake many of us make. Rather, I would suggest they create a sold page, or past inventory page, then organize all the cars by model and year on this sold/directory page. Keep all that content written about each car, and the descriptive photos for each in play for the search engines. If they spend time creating the content, then they should continue benefitting from it. Plus, it might help potential clients find a model of car they are looking for. Thayne does a great job finding cars according to a potential buyer’s specifications. He did this for me, and it worked out great. So, if a potential buyer found a car on Thayne’s site by browsing the past inventory, which takes no time from Thayne’s sales people (truly a major benefit of any well conceived site), and Thayne gets a new client to work with, along with all the specs he needs to find a similar car, it is a win/win for everyone.
Next, I would suggest they start a company blog, it is another easy way to add content. We of course love WordPress Blogging system, we use it ourselves, and highly recommend it to everyone. On the Independent Import’s blog I would have them blog about sales they are having on certain cars, about automotive tips, about information on recalls, about new performance parts or options to “pimp our rides,” and even about the new innovations BMW is coming out with all the time. The automotive industry is one of constant innovation and change, and this provides excellent and frequent topics for a blog. Keep the blog fresh, with one or two posts a week at least, and also let his current and new clients know about the blog. Many new car owners are passionate about their cars (especially BMW owners), and reading new info about their brand of car and possible improvements/options, is very interesting and will increase business. I’ll bet Thayne could get quite a good subscription base fairly quickly, I know I would sign up.
I would guess there are many of us who feel like we need to do better online. Our site is there, but we need it to perform better, if at all and bring us some new clients. This is most easily done through search. Look for ways to increase your content, adding new pages, and a blog. Then write about products, changes in the industry, and keep your content, don’t ever throw it away. It may need to be tweaked or placed on an archives page of some sort, but you worked hard to create it, let it continue to work for you, it will make a difference in search engine rankings. As far as all the free advice to Thayne, I will take it on trade for a M3 convertible, black… of course.
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September 7th, 2007Aaron R Stewart
There has been some post and comments lately which have expressed frustration with Google’s attempts to discount the referral power of links purchased to bolster rankings. Why people have a problem with this makes no sense to me. I personally don’t have a problem with any SE discounting paid links. Why wouldn’t they attempt to discount paid links? Isn’t the whole purpose of a search engine to provide clients with the most relevant results possible, results not influenced by tactics or games? I personally want my organic search results to only contain sites that are reputable, sites where the owners have worked hard to get there, have written good content, have naturally established themselves in relevant circles, have referral links from past clients, or associates, based on a good product, solid customer service and historic proficientcy. I don’t want directories, no matter how “good” the content is, or fly by night companies looking to make a quick buck, who have paid for links to sneak themselves on the first page. it is sites like these which muck up the SERPs organic results.
Some will spew that ads on the SERPs are actually paid links, to which I totally agree, but we know they are paid links, we understand the bias there, and they are obviously quarantined away from the organic results. In my mind the search engines have earned the right to sell space on their pages based on the traffic they attract. This incredible level of traffic is based on the satisfaction of searchers, due to the accuracy of previous organic search results. So, in my mind, if you want qualified traffic quickly, then paying a search engine and picking out some targeted keywords in a PPC campaign might be the best way to go to get started. But there is no way someone should go out and attempt to purchase a bunch of paid links in an attempt to bully their way onto the organic search results page, that is not what organic search pages are there to provide, and the search engines are looking to stop you. Don’t risk your business in this manner.
Search engines attempt to deliver relevant results for search clients, these results consist of both organic results and paid ads attempting to match the purpose of the initial search. However, when a SEO uses other sites they own or control to provide links to improve their clients rankings, that too is a paid link. Do these sites, which have been artificially forced onto the SERPs, occasionally give the searcher what they need, perhaps, but not always, and that is the problem. Random links from a site, which only is linking out because it was paid to do so, can’t ethically be considered a link with any value, it is a tainted and usually irrelevant link. Search engines rightfully use the number of links and the quality of the sites providing the links, to assist in determining the quality of a site, that makes perfect sense to do so. But links from sites that have no relevance, or from individuals who have never used the product, really don’t have any business handing out a link and should be discounted, or not used in the rankings at all.
All a paid link can really tell us is the site buying the link has money to spend on links, and the site selling the links enjoys cashing checks. That really isn’t a sound foundation for a legitimate referral. So Google, Yahoo, Ask, all of you guys, please continue to weed out those sites that purchase links, and those SEOs that use other sites to game the rankings, they are attempting to bury small business owners who are working to establish themselves online by working on content and links the right way.
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August 16th, 2007Aaron R Stewart
Mike Moran’s post today, entitled Should Small Business Ditch the Web? discusses, well… I was going to say an “interesting point,” but I think instead I will say “ridiculously obvious point.” Mr. Moran essentially uses some of this post as a rebuttal to a comment to a prior post, by someone with the screen name of “Ikey.” It is Ikey’s view that big businesses have taken all the good keywords, and dominate the online marketplace to a point, that we as small business owners really have nothing left to live for online, and we might as well pack it in and move our marketing efforts offline, to more traditional forms of advertising.
AAAAAAAANNNNKKK! Wrong answer, terrible advice, and even sillier logic. Mr. Moran aptly points out that offline forms of advertising are much more expensive, which is true, and depending on the product, I would add they may not be as effective, or as beneficial to a small business in the long-term. I unfortunately took (wasted) the time to go and visit this Ikey’s site, and frankly it was, well… icky. It is my opinion Ikey isn’t going to sell anything from the site as now constituted, no matter how many folks happen to find him online. And this is probably where our online business discussion needs to go. Ikey’s site looks like many other cheap ebook, promise the world, deliver very little, type sites, and it is delivered in the almost cliche, early 90s look and feel, animating GIFs, etc. Now I realize that “retro” is cool with clothing and perhaps some models of cars right now, but retro isn’t cool with web site design. To really be successful online, I believe you must start with your site and company image. Online, the site essentially becomes the salesperson, and if the site looks cheap and sleezy, it reflects badly on the company, no matter the quality of the content. It is perhaps sad to admit the online world is as superficial as the offline world, but that has been our experience.
Being online is also important for small businesses because we never know who is going to find us. Michael and I have been surprised, no frankly shocked, at the number of clients that have found our companies, even some Fortune 500 clients, despite our poor performance in some search engine rankings. And we have been even more amazed at the keywords these clients used to find us.
Which kinds of leads us to another interesting post. Marketing Pilgrim posted an article entitled Business Doesn’t Need SEO by Jeremy Luebke last Thursday. Now it was quite an eye catching title, and thankfully the message was very appropriate. Do we as business owners need SEO to be a successful business? The answer is simply no, I know a number of business that have done very well without much help from an online presence, and they have done very little, if anything, in the form of SEO strategy implementation. I am sure you know companies like this as well. But is that the question we should be asking ourselves? Do we need SEO as small business owners? From my standpoint, no we don’t need it, but I believe we should all be doing it, at least a little bit. SEO is the difference between doing well, and doing extremely well for a long period of time. SEO strategies position a site to do well not only now, but even more so in the future. As a site improves in the rankings through implementing focused SEO strategies, and is indexed for a longer period of time, the search engine cred of the site will increase. As content is added, and links increase with time, the better the site’s ranking will become, and the better the chance potential clients will be able to find the site, even if it isn’t on the first SERP page. SEO efforts build on themselves, and where that takes a business in the future is anyone’s guess, but without a doubt it will drastically increase the potential that new clients will find us.
And what about these potential searchers/clients, who are they, and how do they eventually find us. This is an interesting phenomena as well. We are seeing the way people use search change, they are getting better at search, as they have learned how to better use long-tail search queries to more quickly and precisely find what they are looking for. Additionally, potential clients, both old and young are now not afraid to look online until they find a company that fits what they perceive they are looking for. Even my mother and father have become Googleites, and can find what they need very well. We have heard from some clients that they were just “searching” around and essentially stumbled on to us, if we had not been online, or at least trying to be visible online, this would not have happened. People are willing to look for what they want, and spend time doing it, because they have learned it does make a difference in their experience. I would also suggest that many searchers understand that the best company for their needs might not be on the first page of the search engine results page. Experience with the search engines results has taught us all this reality.
So if we add it all up, an online presence, meaning a welcoming site, with a good product/service, and good customer service equals a good chance for a successful small business. However, if we then throw in a good dose of SEO strategies, coupled with an ever-improving and discerning search population, and you have the recipe for steady to exceptional growth over time. So just stay online, going offline is just, you know…
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July 31st, 2007Aaron R Stewart
To really get an understanding of what good content is about and why it is so important, Copyblogger is a great site to visit. I subscribe to their blog and really find the advice and examples offered extremely helpful when it comes time for me to sit down and write. And because content will always be one of the most difficult and important aspects of site optimization, getting all the help we can concerning content is quite important.
Good content is simply a well written paragraph or page which communicates to the potential client, exactly what we hope to communicate, with no ambiguity, while it also offers info to the search engines so our site is categorized properly within their database. But the ability to write well isn’t something anyone can do without some training and practice. Writing is more than just using ones imagination, or creatively putting down ideas with nice verbiage, it also has to do with technical guidelines, such as proper punctuation, verb tense and sentence structure, etc. Online content is a very interesting animal, there is quite a bit of it, with more being thrown up everyday for a variety of reasons. All this new content is quite a bit of data for the search engines to process quickly and accurately, and then rank efficiently. However, site owners shouldn’t panic about all this new content, as much of the new and existing content if of questionable quality. In fact, I believe all this new content actually offers good writers an increased opportunity to shine long-term in the search engines ranking, if they continue to create high-quality content.
Let me explain, I personally subscribe to just over 50 blogs. And of these blogs, I would say there are only about 5 that could be considered well written. Most of these blogs are extremely informative, and good advice often abounds, but the sentences one needs to muck through to pull all the info out can be painful to read. I actually shudder at some sentences posted. In some cases reading poorly written blogs kind of feels like taking Nyquil to me. I really hate taking Nyquil, it causes me to gag, and the taste, as well as the aftertaste is putrid. It is a horrible experience. However, I will take it when I am really sick, even though I despise it, because I know I will feel better once I get it down. Reading some blogs is also uncomfortable, but I know by reading them I will learn something, but it sure isn’t enjoyable. (Which doesn’t bode well for their long-term readership numbers and growth rate)
Interestingly enough, some of the most knowledgeable SEO consultants seem to really struggle to write quality content. I originally found this odd, but it now kind of makes sense as I have had time to learn the history of SEO. Early on, when search engine marketing was in its infancy, some very bright individuals learned they could employ various questionable optimization tactics to get a site to quickly perform well on the search engines. One of these techniques was to simply fill site pages with random non-sensical text, then sprinkle in some carefully chosen keywords to fool the search engines into believing the site had some relevance on these keyword topics. Some of these individuals even had this phony content page creation technique automated, so they really had to do very little to have thousands of pages online in no time. So, in a very real sense, they simply used technology to employ their SEO tactics quickly, and frankly got good results with them. But now those days are gone, and they never thought they were going to need to really write something readable someday. Presently the search engines have become quite good at detecting and properly ranking these poorly written and non-sensical sites, while conversely awarding higher ratings to sites with quality content. And as the search engines continue to improve sniffing out poorly written sites, the importance and rankings of good quality content will increase. Think about it, with all the new content flying up online daily, how are site engines going to most efficiently deliver the search results most relevant as quickly as they need to? They are going to have to do better at determining the quality of content provided on sites, and award the well-written sites.
Above just the search engine results, there is also a more basic reason to focus on quality content, which is to give potential clients a good impression of the company. As a point, when searching for an expert on any given topic, it is much easier for us to feel comfortable with them, if we feel we understand them, and what they are about. If we can tell they have taken considerable care in presenting themselves in a professional manner, them we are more likely to believe they will take this care with us as well. Also, let’s face it, when search engines serve up quality sites, and reputable companies on their search results pages, it reflects well on the search engine’s algorithm and the firm’s image. However, when search engines frequently serve up garbage, irrelevant sites, no one will search with them anymore. So since search engines are going to do a better job of analyzing content, we need to make sure we are consistently adding quality content, or perhaps paying some professionals to do it for us. Many of you already know Michael and I started a content creation company, simply based on our understanding of the importance of quality content, and the difficulty to produce it consistently over time.
So how can we become better writers? The easy answer is to read well written content and attempt to learn by analyzing their techniques, but I am of the mind that this method isn’t always practical, possible or long-lasting. Case in point, I am historically not a good writer, I have been told as much by many a professor and teacher through the years. It is so bad, I was required to take various writing classes at almost every level of schooling, from high school, to college, to Master to PhD, each educational level was more challenging to write within, and I have struggled terribly to get my writing skill to a point where it was finally considered acceptable, even if it was only barely so, to some of my educators. But for me these courses were the only way for me to learn it. So, while I didn’t enjoy the writing courses when I took them, I am grateful for the stuff I learned now, and I strongly recommend writing courses to others who struggle as I do. There are many way to take writing courses out there; such as accredited online universities, local community colleges and universities, and even some good home study opportunities where you can move at your own pace. I am confident that any time spent learning to be a better writer will pay dividends in the future. And these benefits will far exceed any short term cost of time, or money required to make it happen. Even if writing content for a site isn’t what you plan do be doing in the future, becoming a better writer is still worth the time and can enhance your ability to communicate in the digital world.
Ultimately, I believe the future of quality content is incredibly bright, and it will continue becoming a more important measuring stick of a site’s quality. And as the search engines get better at properly analyzing the quality of a site’s content, and organizing accordingly, they will be able to more confidently recommend these quality sites to their search customers. It is kind of a cool turn of events, its like search has gone retro like everything else these days. For many years slick technology and automated tactics dominated the search engine rankings, and now we find out we need to draw upon the techniques and skills we were taught, and hopefully learned, in our 9th grade English classes. I guess all these English teachers were actually right, good writing never does goes out of style. Who would have thought that old codger, Mr. Burton, was actually correct all these years?
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July 24th, 2007Aaron R Stewart
There has been much speculation about how personal and local search, which I term “Specialized Search,” will affect search marketing strategies in the future. Although it feels recent, the discussion of more specialized search systems really started to heat up back in 2004, when Google’s Sergey Brin made comments concerning Google’s foray into 
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Taking a look at the corporate logs in the image to the left, how do you feel about those brands? Do you feel anything? Much in marketing is focused on influencing the public’s perception of our companies, our products and our brand. We want others to think our products/services are high in quality, a good value, safe, reliable, fun, entertaining, satisfying, or simply the best. So how is this done online, is it different when compared to more traditional ad mediums? For, example in TV commercials we have just about seen it all, from 
A good friend of mine, Thayne Peterson, called up yesterday and asked what he should do with his website to just help it perform a bit better. As you can imagine we get that question quite a bit around here, especially now that more people have kind of figured out what SoloSEO is about. This friend owns an 
There has been some post and comments lately which have expressed frustration with Google’s attempts to discount the referral power of links purchased to bolster rankings. Why people have a problem with this makes no sense to me. I personally don’t have a problem with any SE discounting paid links. Why wouldn’t they attempt to discount paid links? Isn’t the whole purpose of a search engine to provide clients with the most relevant results possible, results not influenced by tactics or games? I personally want my organic search results to only contain sites that are reputable, sites where the owners have worked hard to get there, have written good content, have naturally established themselves in relevant circles, have referral links from past clients, or associates, based on a good product, solid customer service and historic proficientcy. I don’t want directories, no matter how “good” the content is, or fly by night companies looking to make a quick buck, who have paid for links to sneak themselves on the first page. it is sites like these which muck up the SERPs organic results.
Mike Moran’s post today, entitled 
To really get an understanding of what good content is about and why it is so important, 
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