Just Do It SEO
Are you frozen with fear about how to proceed with your SEO? Have you been staying up late at night until your eyes are bleary and red perusing blogs and form posts and everything you can about SEO? Sometimes it seems like the more you learn about search engines, the more confusing everything gets and the more helpless your entire SEO strategy appears. Take a Breath. It’s going to be okay.
SEO Information Overload
It’s very human to feel this kind of overwhelm. Collecting more information does not necessarily make us better decision makers, as paradoxical as this may sound. As Professor Barry Schwartz points out in his important book, The Paradox of Choice, an increase in “information in” can degrade both one’s decision making capability – and perhaps more importantly – one’s ultimate satisfaction with a choice made. There is a way around information overload!
Limit your SEO Information Diet
You obviously don’t want to lose important or potentially important information, so bookmark stuff (such as this blog – wink wink). Then put everything aside. Focus on your immediate strategic battle plan. Where do you want your website to be in the next four months, for instance? Don’t fret about getting the plan perfect. As the adage goes, the perfect is the enemy of the good.
Move Towards a Goal
As long as you are doing something productive and that’s moving you towards a good goal, that’s going to be helpful. You will be surprised at all of the resources and the good help that will spring up along the way once you get started. But the trick is taking those first few steps down the yellow brick road. It’s not easy. There are a lot of psychological forces that will act to oppose you – guilt, overwhelm, fear, etc. But you can break through this overwhelm by putting a shield up against the constant barrage of new SEO tips, strategies, and tactics – focusing on what you know absolutely must be done – and then just get it done!
1. Make an SEO goal
2. Write it down and put it somewhere you can see it often
3. Do everything you can to fulfill it.
4. Rinse and repeat!