Defining your SEO Core Competency – and Sticking to It!
What is a “core competency”? Simply put, it is the kind of work that you do best. We all wear multiple hats at our jobs. If you’re a journalist, you’re not only a writer but you’re also a reporter, a networker, a self promoter, and in some senses a psychologist (especially to your interview subjects) […]
The Paradox of Choice — How to Narrow your Options of SEO Techniques and SEO Strategies
As you research SEO techniques and strategies, it’s easy to blow a gasket. Hop from blog to blog on this stuff, and you will be inundated with facts, figures, promises, and warnings. Build content. Get inbound links. Submit to directories. Be on social networks. Twitter your brains out. So on and so forth. And that’s […]
Finding Motivation When You’re “Not Feeling It”
SEO is rough, let’s face it. One minute, you feel like you’ve found the key to long-term wealth and high keyword rankings. The next minute, you read an article that makes you rethink your entire plan. It’s easy to get caught up in the emotional roller coaster — changes in attitude that can disrupt your […]
9 Steps to Land & Keep Fortune 500 Clients
I’ve been inspired today by a post written by Demian Farnworth entitled: What a Cocky CEO Can Teach You About World-Class Blogging. The post was excellent, and as a small business creator and owner, I loved the points made in the blog on keeping our companies “focused, lean, fast.” Embracing these attributes usually keeps you […]
Don't be a Victim of Online Fraud
Due to all the mortgage fraud around here, and throughout the country, there have been public service announcements popping up, to better “educate” us about the dangers of fraud. Fraud seems to be a part of life, with new ploys being developed all the time to take advantage of trusting individuals. The last comment of […]
Paid Links are Bad, No Good, No Bad…
Michael Gray doesn’t know who I am, I don’t expect him to. We sat next to each other one day at lunch during Pubcon, he is a polite, engaging guy, with obviously tons of knowledge in SEO/SEM field. I enjoyed Michael’s many interviews on Local search, and learned much from his posts. He has earned […]
Specialized Search is Simple Economics
There has been much speculation about how personal and local search, which I term “Specialized Search,” will affect search marketing strategies in the future. Although it feels recent, the discussion of more specialized search systems really started to heat up back in 2004, when Google’s Sergey Brin made comments concerning Google’s foray into Specialized Search […]
How To Profit From Site Images
The other day we were leaving a soccer game for my 6 year old boy. My 2 year old wasn’t quite happy with her perceived lack of playground time, and she expressed her upset quite loudly, while she thrashed around. I calmly (kind of) chased her down, picked her up and lovingly wrestled her into […]
IndexRank – A New SEO Metric of Indexing Rate
How do you measure the success of your content strategy? How do you compare your website’s growth with your competitors?
In SEO – Be A Tortoise, Forget the Hare.
On Aaron Wall’s site www.seobook.com, Aaron Wall makes a statement which makes me chuckle every time I read it, not because it isn’t somewhat true, but because I can imagine how it must drive others crazy. Aaron states,
Discount or Ignore Paid Links
There has been some post and comments lately which have expressed frustration with Google’s attempts to discount the referral power of links purchased to bolster rankings. Why people have a problem with this makes no sense to me. I personally don’t have a problem with any SE discounting paid links. Why wouldn’t they attempt to […]
SEO – Vital to Small Business
To small business owners, SEO cannot be seen as the “end all – be all” to their potential success, but it rightfully should be considered a “must do” in order to maximize their full business potential. Based on our own situation, and finally deciding ourselves we needed to spend time on SEO, we now understand […]
Google + SEO = The New “AOL Keyword”?
We all remember TV, radio, and even print ads back in the AOL era that left us with an AOL Keyword for finding their site. Over time, and as AOL became less important, TV/radio/print ads gave you a domain name instead. Today on the radio I heard a commercial from Honda Certified Used Cars that […]
Does SEO work in Hawaii?
I was gone all last week, in Maui. Yeah baby. It was our first time to Maui, and I loved it. I didn’t even think about writing a post the whole week, I am sure you understand. We had a great time, we enjoyed the beauty of the island, stayed in an amazing place with […]
Google… Here they go again.
I read an interesting/alarming Associated Press article by Dibya Sarkar, AP business writer, in the local paper yesterday. Four states, including Arizona, California, Utah, and Virginia, have agreed to “free consulting services” provided by Google. Essentially Google is going to help these states make searching and finding online public documents much easier. While I am […]
Report Search Spam
I was plowing through the myriad of blogs yesterday and found a couple of things I found interesting in Rand’s post called Identifying and Calling out Web Spam on Engine Blogs. While I find the endless online discussion of marketing spam, what it is, where it is, and the ethics of spam to be as […]
Google Categories – Changes to Competitive SEO
Lee Odden blogged about Google Categories yesterday. I wasn’t able to duplicate the categories look, but it did get me thinking about the ramifications to online competition if categories in search become commonplace. As well as how categories might influence our SEO strategies as business owners.
Accidental Page 1 Ranking for One Word Keywords
Have you ever found yourself ranked for a popular one word keyword that you never intended on ranking for? Maybe we’re an odd ball, but the top one word keyword (besides our company name) that drives traffic to our site is “tagged“. That’s right folks, as in tag you’re it.
How to Get a Double Listing in Google
The following are some steps on how to get double listing in Google. Step 1 – Pick a topic that you can write a series of posts/articles on. Step 2 – Start each post with the same topic name. Step 3 – Give each post its own unique title appended to the topic name. Step […]
How do the Presidential Candidates Rate for SEO?
A recent article posted on Slashdot looked at various website design points of the top 6 Presidential Candidates. Here I compare SEO statistics of the top 6 Presidential Candidates’ websites: Hillary Clinton, John Edwards, Barack Obama, Rudy Giuliani, Mitt Romney, and John McCain.
Bloggers Lack Respect
Due to our launch of SoloSEO and our foray into blogging, I have been more sensitive to the plight of all bloggers, and to the generally less than optimum reputation of bloggers. I knew about blogging before our launch, and I got a sense from the talking heads of TV land, and the faceless voices […]
Know your competitors, before they know you.
Many see SEO strategies as a process which is only used when you are constructing your web site, or after launch to improve the site performance in SERPs, but SEO tools can also be used effectively to analyze prospective markets, even before a decision is made to start competing in a particular market.
New Competitive SEO Report at SoloSEO.com
Watching your competition is an important part of SEO and it can take quite a bit of work to stay on top of it all. We are excited to announce that SoloSEO now includes a powerful Competitive SEO Report to compare your SEO statistics and rankings with your competitors. The report is included with a […]