The Power of Persistence in SEO: Seriously, it may be all you need

A woman wearing a shirt that says nevertheless she persisted

Doing SEO is hard. It’s long. It’s challenging. It’s technical. There is so much out there that you don’t know. Tap into any informed blog about the topic, and you will be hit with a firehouse of information. Whether you are building your first website, or your sixteenth, you can rest assured that you haven’t […]

Value of Short-Term SEO Goals

Marketing planning strategy

SEOs tend to get infatuated with the latest tricks and techniques published on the hottest blogs. And while it’s enjoyable (and often extremely useful) to check out what other people are doing and to reassess your own process and projects, too much of this “blue-skying” can lead you down the road to severe anxiety and […]

Defining your SEO Core Competency – and Sticking to It!

Competent young business secretary

What is a “core competency”?  Simply put, it is the kind of work that you do best. We all wear multiple hats at our jobs. If you’re a journalist, you’re not only a writer but you’re also a reporter, a networker, a self promoter, and in some senses a psychologist (especially to your interview subjects) […]

Saying No to Unfair SEO Client Demands

Angry guy talking on mobile phone and shouting

As an entrepreneur and SEO professional, you crave credibility and good relationships. This is all well and good. To nourish any business relationship, you should go “the extra mile” – not just because it’s savvy business but also because it’s the right thing to do.

The Only Constant Online is Change.

Change to Chance

As many of you know, Michael and I have put a great deal of time and effort into building SoloSEO as an important service, a recognizable brand, while hopefully providing our clients the best Do-It-Yourself SEO tools available. We were the first to offer a comprehensive set of online SEO tools, all located in one […]

9 Steps to Land & Keep Fortune 500 Clients

Making big business moves

I’ve been inspired today by a post written by Demian Farnworth entitled: What a Cocky CEO Can Teach You About World-Class Blogging. The post was excellent, and as a small business creator and owner, I loved the points made in the blog on keeping our companies “focused, lean, fast.” Embracing these attributes usually keeps you […]

Is Blogging For You? Heck, Is Blogging For Me?

I have blogged here regularly in the past, I could easily see blogging was a pretty great idea, especially to generate new content for a site you want to start ranking well. I still think blogging is an excellent method to add content to a site, we have seen the benefit of content with SoloSEO.com, […]

In SEO – Be A Tortoise, Forget the Hare.

On Aaron Wall’s site www.seobook.com, Aaron Wall makes a statement which makes me chuckle every time I read it, not because it isn’t somewhat true, but because I can imagine how it must drive others crazy. Aaron states,

Hey Businesses… Its about Blogging time.

A good friend of mine, Thayne Peterson, called up yesterday and asked what he should do with his website to just help it perform a bit better. As you can imagine we get that question quite a bit around here, especially now that more people have kind of figured out what SoloSEO is about. This […]

The Marketing 4 Ps and SEO

Much of a discussion on marketing can be broken down into what is termed “The Marketing Mix, or the 4 Ps” namely; Product, Price, Place, Promotion. Product being the service or product we sell, Price being the retail price a customer will pay for the product, Place being the locale where the product is purchased […]

SEO – Vital to Small Business

To small business owners, SEO cannot be seen as the “end all – be all” to their potential success, but it rightfully should be considered a “must do” in order to maximize their full business potential. Based on our own situation, and finally deciding ourselves we needed to spend time on SEO, we now understand […]

Stay Online Stupid…

Mike Moran’s post today, entitled Should Small Business Ditch the Web? discusses, well… I was going to say an “interesting point,” but I think instead I will say “ridiculously obvious point.” Mr. Moran essentially uses some of this post as a rebuttal to a comment to a prior post, by someone with the screen name […]

Taking the Ordinary to Extraordinary

Stuffed animals have been around as far back as Ancient Egypt. Undoubtedly if you have kids you have a collection of them. Although stuffed animals are no longer stuffed with straw or beans, they haven’t really changed much at all over the years, until now. A new company has created the transformer of stuffed animals, […]

Report Search Spam

I was plowing through the myriad of blogs yesterday and found a couple of things I found interesting in Rand’s post called Identifying and Calling out Web Spam on Engine Blogs. While I find the endless online discussion of marketing spam, what it is, where it is, and the ethics of spam to be as […]

Duh… Use What You Got.

I was on a flight the other day, and happen to see this guy with a really cool PDA phone. I wasn’t sure of the make, and being the gadget hound that I am, I had to know, so I asked. He replied that it was the new Blackberry 8800. It was incredibly cool, and […]

SEO for the Rest of Us – The SoloSEO.com Newsletter

This morning we sent out our first SoloSEO newsletter. Our newsletter’s main title is “SEO for the Rest of Us”, and anyone interested in learning and doing SEO, from beginner to professional, can benefit from the content we deliver.

The Future of SEO in Japan

On my last day in Japan, I can report that there is a huge market for Japanese SEO services. And there are many companies not only with this understanding, but actively pursuing technologies to help them with their own SEO efforts, and to assist their clients better SEO their sites for more search powered success […]

SEO around the globe

SoloSEO has been quite a surprise. When we launched last November, we had no idea the draw a stand alone SEO system would have, nor the level of interest it would generate. It has been truly a whirlwind. We did some quick figuring the other day and discovered that domains from over 40 different countries […]

Starting your SEO Business: 10 Ways to Make Your Small SEO Firm Look Big

Nowadays you don’t have to be big to get big clients. After 3 months of starting up (early 2006) our own web content firm (Applied Content), we landed a big deal with a Fortune 500 company (actually in top 30 though!). It’s not that we looked like a giant corporation, but we looked big enough […]

Bloggers Lack Respect

Due to our launch of SoloSEO and our foray into blogging, I have been more sensitive to the plight of all bloggers, and to the generally less than optimum reputation of bloggers. I knew about blogging before our launch, and I got a sense from the talking heads of TV land, and the faceless voices […]

Small Business Ingenuity with a Wok

A television station who couldn’t afford the $20,000 commercial link for their station enlisted the help of a wok and saved $19,990. The story goes beyond the pringles can wireless antenna because it’s not just hobby anymore, they actually use this for their business.

Know your competitors, before they know you.

Many see SEO strategies as a process which is only used when you are constructing your web site, or after launch to improve the site performance in SERPs, but SEO tools can also be used effectively to analyze prospective markets, even before a decision is made to start competing in a particular market.

SEO vs. Paid Search Marketing Clash

If you have not gone over and read about the tussle between Dave Pasternack and SEO pros, you must take a minute to review it, it has been quite entertaining. Our friend Michael Gray has jumped in with both feet, and his post called Dave Pasternack of Did-it.com – How to Fix Your Problem is […]

Misinformation in Entrepreneurship

On January 25, 2007 Guy Kawasaki posted a blog called “Ten Questions With Donald Trump” at the very end of the article Mr. Trump is asked to give advice to entrepreneurs, and he recommends entrepreneurs should be passionate about what they do, so they won’t give up when times get tough. I was kind of […]