The Power of Persistence in SEO: Seriously, it may be all you need
Doing SEO is hard. It’s long. It’s challenging. It’s technical. There is so much out there that you don’t know. Tap into any informed blog about the topic, and you will be hit with a firehouse of information. Whether you are building your first website, or your sixteenth, you can rest assured that you haven’t […]
Value of Short-Term SEO Goals
SEOs tend to get infatuated with the latest tricks and techniques published on the hottest blogs. And while it’s enjoyable (and often extremely useful) to check out what other people are doing and to reassess your own process and projects, too much of this “blue-skying” can lead you down the road to severe anxiety and […]
Defining your SEO Core Competency – and Sticking to It!
What is a “core competency”? Simply put, it is the kind of work that you do best. We all wear multiple hats at our jobs. If you’re a journalist, you’re not only a writer but you’re also a reporter, a networker, a self promoter, and in some senses a psychologist (especially to your interview subjects) […]
Do’s and Don’ts of Outsourcing for SEO
Your SEO process is jammed. You want to speed things up, get things moving down the pipeline, and delegate the grunt-work that’s gobbling up your time. Outsourcing can obviously leverage your resources/budget — if you do it correctly, that is.
7 Ways to Go Broke Doing SEO
So you want to go broke on the Internet? The good news: it’s easy. This article will provide a step-by-step way of burning through massive piles of cash on an ineffective SEO approach.
Saying No to Unfair SEO Client Demands
As an entrepreneur and SEO professional, you crave credibility and good relationships. This is all well and good. To nourish any business relationship, you should go “the extra mile” – not just because it’s savvy business but also because it’s the right thing to do.
SEO: If you can’t do it at all, what do you do?
SEOs typically find themselves between Scylla and Charybdis. On one hand, you absolutely, desperately, 100% must leverage the power of the web for your business through some dynamic SEO strategy. On the other hand, you can’t possibly master all of the tactical nuances of things like Facebook marketing, twittering, website building, PPC advertising, and the […]
Finding Motivation When You’re “Not Feeling It”
SEO is rough, let’s face it. One minute, you feel like you’ve found the key to long-term wealth and high keyword rankings. The next minute, you read an article that makes you rethink your entire plan. It’s easy to get caught up in the emotional roller coaster — changes in attitude that can disrupt your […]
9 Steps to Land & Keep Fortune 500 Clients
I’ve been inspired today by a post written by Demian Farnworth entitled: What a Cocky CEO Can Teach You About World-Class Blogging. The post was excellent, and as a small business creator and owner, I loved the points made in the blog on keeping our companies “focused, lean, fast.” Embracing these attributes usually keeps you […]
Bite Size Online Marketing Efforts
A good portion of our blog readers are small business owners looking to grow their business by expanding their online efforts, or just getting started with their online efforts. Obviously we think this is extraordinary, as we are essentially doing the same thing, and learning as we go. When we started launching the online side […]
Taking the Ordinary to Extraordinary
Stuffed animals have been around as far back as Ancient Egypt. Undoubtedly if you have kids you have a collection of them. Although stuffed animals are no longer stuffed with straw or beans, they haven’t really changed much at all over the years, until now. A new company has created the transformer of stuffed animals, […]
Starting your SEO Business: 10 Ways to Make Your Small SEO Firm Look Big
Nowadays you don’t have to be big to get big clients. After 3 months of starting up (early 2006) our own web content firm (Applied Content), we landed a big deal with a Fortune 500 company (actually in top 30 though!). It’s not that we looked like a giant corporation, but we looked big enough […]