The forces of order and chaos are always at war, as anyone who has read (or watched) Lord of the Rings or Tim Burton’s new Alice in Wonderland sequel will tell you. On the one hand, SEOs must have structure — guidelines that keep you focused on your goals and principles. On the other hand, […]
The Big 3 search engines have agreed on a meta tag standard for identifying a page’s “permalink” or “Canonical URL”. One problem a lot of sites experience is having the same content show up with different URLs due to search features, categories, etc. This can hurt your pages and your site, and so having this […]
Marketing, in whatever form, is all about the experience. This is the why behind how link bait and viral marketing work.