Huh? then Ah-ha!

After writing about Elusivity and Internet Marketing this morning, I put in the 3rd CD of the audio book, Made to Stick: Why Some Ideas Survive and Others Die (I highly recommend it so far). Everything I was writing about, and frankly, trying to put into words, was iterated on the audio book. I’ve never […]

Benefits of Elusivity in Internet Marketing

The words “elusivity” (being difficult to describe, detect, or grasp) and “Internet Marketing” are not words I would typically join in a sentence (no one else in the world either). But after doing a tradeshow this last week for one of our companies I found there are many benefits to “elusivity” in marketing, and that […]