As you’re learning about search marketing and SEO, you will definitely run into the phrase “the long tail”. Let’s turn this odd term into a familiar one by looking into long tail keywords.
Much of a discussion on marketing can be broken down into what is termed “The Marketing Mix, or the 4 Ps” namely; Product, Price, Place, Promotion. Product being the service or product we sell, Price being the retail price a customer will pay for the product, Place being the locale where the product is purchased […]
In search marketing keywords have the potential to render a site useless, give it wings, or get it shoved somewhere in between. Keywords are the connection to potential online clients, to attract them to what you offer, while bolstering online visibility. As more searchers find the snippet of your site applicable and click your link, […]
When you were a kid, did you ever have one of these transformers? I had several transformers and even loved watching the cartoon. A transformer, like Optimus Prime, would be a semi-truck at first, but then you could move the pieces around and make it into a robot machine. The tagline for Transformers was, “Transformers, […]