How to Get a Double Listing in Google

Posted by Michael D Jensen on March 16th, 2007

Step 1 – Pick a topic that you can write a series of posts/articles on.

Step 2 – Start each post with the same topic name.

Step 3 – Give each post its own unique title appended to the topic name.

Step 4 – Name the post using both the topic name and title.

Step 5 – Write useful unique content.

Presto! Well, it worked for me, so with the right phrase it should work for you.

I didn’t intend to get a double listing by starting this series of “Starting your SEO Business”, but it’s a nice bonus. For every search I see it in the top 10 (in Google) we take 2 spots with the double listing. Try this query to see the double listing for yourself:

» start seo business

Google Double Listing

11 comments Visited 13503 times March 16th, 2007 Michael D Jensen

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  • Entry Filed under: Blogging,Competition,Content and SEO,Keywords,Search Engines,SEO

    11 Comments Add your own

    • 1. Hawaii SEO  |  March 16th, 2007 at 12:41 pm

      Two Points! All you need now is the “Site Links” below the first listing and you’ll have an “SEO Trifecta”.

    • 2. Michael D Jensen  |  March 16th, 2007 at 9:47 pm

      I think you just coined a great term! Hurry and buy the domain!

      It obviously can’t work for everything, but I do think for 3+ keywords on a credible site you’re able to accomplish this.

    • 3. lyndonmaxewell  |  March 17th, 2007 at 10:04 am

      Nice tip. I would love to try it out myself and see how it works.

    • 4. Stephen Pitts  |  March 17th, 2007 at 11:11 am


      This is one of the reasons for splitting up big topics:
      1. make each installment easy to digest
      2. keep your readers coming back for more
      3. added creditability from the search algos

      Now, getting the number one position for the added SiteLinks in Google, that could be more difficult.

    • 5. Natasha Robinson  |  March 18th, 2007 at 12:40 pm

      Good Idea Michael,

      Two comments though:
      1. Some people have their Google Setting to only show one listing per site.

      2. Not exactly sure that is what causes the double listing or the only way that double listings are sure. Look at this example of a search for your name in Google. It shows two listings from this site…

    • 6. Daver  |  March 19th, 2007 at 11:47 am

      I dont think that many people do this: “Some people have their Google Setting to only show one listing per site.”

      Great post Michael. I guess going along with Stephen it makes sense and its something I have done in the past – just never thought of the added bonus of 2 listings happening.

    • 7. Andy Beard  |  March 21st, 2007 at 9:40 pm

      I frequently get double listings from single posts just by using tagging.

      I have actually seen some of them in the lower half of the first page.

    • 8. Amit Doda  |  December 6th, 2007 at 2:22 am

      It’s working. We are using this for our clients.

    • 9. Glenn  |  January 15th, 2008 at 1:19 am

      very effective dude.. :) , the search result on is not the same in

    • 10. Oliver Gassner&hellip  |  January 18th, 2008 at 7:25 pm

      links for 2008-01-19…

      How to Get a Double Listing in Google | SoloSEO Blog
      Der Titel sagt alles. Double listings: guuut.
      (tags: double listing google seo) » Rückblick zum zweiten LIVE-Webcast: “Erfolgreich kommunizieren mit Case Studies”

    • 11. John H. Gohde  |  July 16th, 2008 at 5:06 pm

      Great idea, but how to you make your double listings more consistent?

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