Google Insider: Google’s click fraud rate less than 2%
Andy Beal over at MarketingPilgrim.com picked up an “inside” scoop during SES Chicago from Google’s Shuman Ghosemajumder (business product manager). Shuman sat down with Andy and revealed an “inside Google only” presentation about click fraud rate, showing that Google’s click fraud rate is less than 2%, much much less than the 20% that other reports […]