Andy Beal over at MarketingPilgrim.com picked up an “inside” scoop during SES Chicago from Google’s Shuman Ghosemajumder (business product manager). Shuman sat down with Andy and revealed an “inside Google only” presentation about click fraud rate, showing that Google’s click fraud rate is less than 2%, much much less than the 20% that other reports claim. Andy’s full story is an excellent read, and he has some pretty pictures!
The Importance of Social Media for SEO
The way that Google ranks websites may be quite complex, but one thing is for sure these days: your social