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The Importance of Social Media for SEO


The way that Google ranks websites may be quite complex, but one thing is for sure these days: your social media marketing and SEO are now highly interconnected.

Simply put, if you have a website and want it to rank high on Google search results, you should pay attention to social media sites, such as Facebook, Twitter and Google +. It has been shown time and time again that businesses which have a strong social media presence do better when it comes to SEO than those who don’t. Setting up social media pages for your organization is quite easy and can be done in just a few minutes, so there is really no reason as to why you shouldn’t get started right away.

To use social media sites, especially Facebook, in an effort to boost your search rankings, you should adhere to some best practices and Facebook SEO tips, such as:

Start by Creating Your Presence on Facebook

There are billions of people around the world who use Facebook, which means that any business, no matter how small, should also have a presence on the social network. You start out by creating a page for your company. It should state your business name, address, phone number, website, as well as some additional details like your opening hours and the type of products or services that you have to offer to the world.

Grow Your Number of Fans Naturally

This is perhaps one of the most important Facebook SEO tip. The number of fans that your social media profile has will influence your search engine rankings. The more fans have clicked on your page, the more of a ranking boost you will receive. However, you should steer clear of services that offer to sell you hundreds of thousands of fake Facebook fans. Google can tell the difference between real people that like the content on your page and fake followers.

Growing the number of fans you have will be a relatively slow process, but one that should be consistent. Invite your website visitors to your Facebook page. Provide useful content on it that your visitors will actually enjoy seeing. Engage with your customers when they post a comment on your page. This will encourage people to share your page with others.

Encourage Sharing

The pages on your website should have buttons that enable your visitors to share your content with their Facebook friends. This is especially important if you post articles or informational content on your website, or if you run a blog. When Google starts seeing that your content has been shared thousands of times by social media users, this will quickly help establish your website as an authority in its field. The number of times that your content has been shared will have a direct impact on your SEO, as Google will see that the content you have on your site is highly popular.

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