Mobilegeddon sounds pretty scary, right? But should you be scared? Absolutely! If your site is not up to speed on being mobile friendly, it’s time to kick that mobile website into gear. In March and April of 2015 alone there was a 4.7% increase in mobile friendly sites across the Internet, meaning a lot of people were following in step. If you haven’t already, you should consider following the crowd.
Google dominates the search engine space, so if you have a website and Google specifically says they are doing something to alter their algorithm, you better be listening. In this case, on April 21, 2015, Google finished their algorithm roll-out that specifically lowered search engine rankings for sites that are not mobile friendly. Sites across the Internet saw lower rankings and hence lower traffic all because their website was not mobile friendly.
What’s in a few spots in a search engine ranking you may say? A LOT. Your average traffic share goes down 71% from a 1 spot drop from #10 to #11 in search engine results. If you had 200 visitors from that query, that means you ‘re down to just 58.
Being mobile friendly is smart anyways, think of the growth of the mobile market. Mobile digital time now surpasses Desktop time at 51% mobile compared to 42% desktop. 80% of Internet users own a smart phone. That means at least half of your customers will get to your website on their mobile device at some point. Are you ready for them?
Checking if your site is mobile friendly is free and easy, just use Google’s mobile friendly check tool.
How do you make your site mobile friendly? We’ll cover that in another blog post soon!