Google RankBrain: Everything You Need to Know About Google’s New Search Algorithm

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Google recently released a new search algorithm known as the Google RankBrain, and many people are already asking questions about it. The main purpose of this algorithm is fairly simple, so there is no need to worry that it will cause any serious upheavals in anyone’s daily online routine. Here we will cover the basics of […]

Mobilegeddon and SEO – Why You Should Care

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Mobilegeddon sounds pretty scary, right? But should you be scared? Absolutely! If your site is not up to speed on being mobile friendly, it’s time to kick that mobile website into gear. In March and April of 2015 alone there was a 4.7% increase in mobile friendly sites across the Internet, meaning a lot of people were […]

The Importance of Blogging for Increased Traffic

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With all the changes in the Google algorithm over the years, one thing has remained consistent when Google determines the quality or relevance of a site, and that is content. If fact, some experts believe Google has effectively been able to reduce the gaming of rankings so much, that content has actually become more important […]

Delivering Value from SEO for People as well as for Search Engines

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SEOs come in all colors. The black hats game the system. The gray hats sort of game the system. The white hats play by the rules. SEOs constantly assess the mood of Mother Google (as well as the lesser search engines, such as Yahoo!, Ask, etc). And, yes, it pays to pay attention to what […]

The Power of Persistence in SEO: Seriously, it may be all you need

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Doing SEO is hard. It’s long. It’s challenging. It’s technical. There is so much out there that you don’t know. Tap into any informed blog about the topic, and you will be hit with a firehouse of information. Whether you are building your first website, or your sixteenth, you can rest assured that you haven’t […]

Organization: Why your SEO plan may fall flat without it

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The forces of order and chaos are always at war, as anyone who has read (or watched) Lord of the Rings or Tim Burton’s new Alice in Wonderland sequel will tell you. On the one hand, SEOs must have structure — guidelines that keep you focused on your goals and principles. On the other hand, […]

Value of Short-Term SEO Goals

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SEOs tend to get infatuated with the latest tricks and techniques published on the hottest blogs. And while it’s enjoyable (and often extremely useful) to check out what other people are doing and to reassess your own process and projects, too much of this “blue-skying” can lead you down the road to severe anxiety and […]

Defining your SEO Core Competency – and Sticking to It!

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What is a “core competency”?  Simply put, it is the kind of work that you do best. We all wear multiple hats at our jobs. If you’re a journalist, you’re not only a writer but you’re also a reporter, a networker, a self promoter, and in some senses a psychologist (especially to your interview subjects) […]

Should I Use Local Keywords in Content?

Small business owners going online need to consider just how local their keywords need to be when creating their content. If I was a business owner who had a brick and mortar location, with items for sale to the public, I would be including all kinds of local terms in as much content as possible, […]