Doing Good, with Good Content, is Great Branding


Earlier this year I wrote about Doing Good As LinkBait, specifically about a movie theater company giving a discount to our troops. Last week I also wrote about how great content is really at the heart of SEO. Well, Xerox has gone out of their way to “do good” by creating, where on their dime you can send a letter and a note to a member of our armed forces. Xerox has created great content, worthy of talking about, sending to others, and linking to. It made me go out of my way to tell you about it, and I’m curious if you’ll do the same.

Whether or not you agree with the war, our troops deserve our love, prayers, thanks, and support. Send them a note today:


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