SEOs tend to get infatuated with the latest tricks and techniques published on the hottest blogs. And while it’s enjoyable (and often extremely useful) to check out what other people are doing and to reassess your own process and projects, too much of this “blue-skying” can lead you down the road to severe anxiety and […]
Links. They are a key currency for any great SEO campaign. But how do you get them? Who do you get them from? How much time will it take you? And how do you maximize the investment of your resources so that you get the best, most SEO friendly links for the amount of time/money/energy […]
Twitter has become a part of my every day life. When I first tried it, I thought it was a complete and utter waste of time. Nine months later I decided to give it another chance, and now I see the light. Twitter is great for networking, sharing links, getting ideas, connecting and meeting with […]
International SEO has been a topic at recent SEO conferences, and one that we’ve discussed here before. One aspect of doing International SEO is having your content available in other languages. Hiring a translator to translate your blog is cost prohibitive for most bloggers, running $50-$250 for each language per post.
I’m excited to announce a new free service I developed for local businesses, LeaveFeedback.org. Local Search is one of the newest verticals in the search industry bringing with it the convergence of offline (local) businesses and online search. LeaveFeedback.org has a real solution to one of the biggest problems facing local businesses: online customer reviews.
All the major search engines (Google, Yahoo!, MSN/Live, and Ask) use the XML Sitemaps protocol for getting URLs from websites. Of course they all still use good old-fashioned crawling, but the XML sitemap can be helpful for getting new content indexed quicker and also helping spot errors using other tools the search engines offer. Simply […]
There has been much speculation about how personal and local search, which I term “Specialized Search,” will affect search marketing strategies in the future. Although it feels recent, the discussion of more specialized search systems really started to heat up back in 2004, when Google’s Sergey Brin made comments concerning Google’s foray into Specialized Search […]
Instead of showing you restaurants, hotels, and stores related to your keyword search, now Google automatically knows where you are at. How?
How do you measure the success of your content strategy? How do you compare your website’s growth with your competitors?
On Aaron Wall’s site www.seobook.com, Aaron Wall makes a statement which makes me chuckle every time I read it, not because it isn’t somewhat true, but because I can imagine how it must drive others crazy. Aaron states,