Doing SEO is hard. It’s long. It’s challenging. It’s technical. There is so much out there that you don’t know. Tap into any informed blog about the topic, and you will be hit with a firehouse of information. Whether you are building your first website, or your sixteenth, you can rest assured that you haven’t […]
The forces of order and chaos are always at war, as anyone who has read (or watched) Lord of the Rings or Tim Burton’s new Alice in Wonderland sequel will tell you. On the one hand, SEOs must have structure — guidelines that keep you focused on your goals and principles. On the other hand, […]
SEOs tend to get infatuated with the latest tricks and techniques published on the hottest blogs. And while it’s enjoyable (and often extremely useful) to check out what other people are doing and to reassess your own process and projects, too much of this “blue-skying” can lead you down the road to severe anxiety and […]
What is a “core competency”? Simply put, it is the kind of work that you do best. We all wear multiple hats at our jobs. If you’re a journalist, you’re not only a writer but you’re also a reporter, a networker, a self promoter, and in some senses a psychologist (especially to your interview subjects) […]
You used to make fun of bloggers, didn’t you? Even up until a few years ago, the “blogosphere” was seen as the last refuge of the modern crackpot. The typical blogger, in your mind, was an ageing 30-something or 40-something year old man ranting about an obscure political cause while living in his parent’s basement. […]
So you want to go broke on the Internet? The good news: it’s easy. This article will provide a step-by-step way of burning through massive piles of cash on an ineffective SEO approach.
As an entrepreneur and SEO professional, you crave credibility and good relationships. This is all well and good. To nourish any business relationship, you should go “the extra mile” – not just because it’s savvy business but also because it’s the right thing to do.
SEOs typically find themselves between Scylla and Charybdis. On one hand, you absolutely, desperately, 100% must leverage the power of the web for your business through some dynamic SEO strategy. On the other hand, you can’t possibly master all of the tactical nuances of things like Facebook marketing, twittering, website building, PPC advertising, and the […]
Every so often I read a blog post or article that really impresses me, and that happened this morning with Tamar Weinberg’s (@tamar on Twitter) post called How to Get an Influencer’s Attention over at Techipedia. She obviously put a lot of time into it, and received back a lot of noteworthy responses. Not only are […]
SEO is rough, let’s face it. One minute, you feel like you’ve found the key to long-term wealth and high keyword rankings. The next minute, you read an article that makes you rethink your entire plan. It’s easy to get caught up in the emotional roller coaster — changes in attitude that can disrupt your […]