With all the changes in the Google algorithm over the years, one thing has remained consistent when Google determines the quality or relevance of a site, and that is content. If fact, some experts believe Google has effectively been able to reduce the gaming of rankings so much, that content has actually become more important […]
The forces of order and chaos are always at war, as anyone who has read (or watched) Lord of the Rings or Tim Burton’s new Alice in Wonderland sequel will tell you. On the one hand, SEOs must have structure — guidelines that keep you focused on your goals and principles. On the other hand, […]
SEOs tend to get infatuated with the latest tricks and techniques published on the hottest blogs. And while it’s enjoyable (and often extremely useful) to check out what other people are doing and to reassess your own process and projects, too much of this “blue-skying” can lead you down the road to severe anxiety and […]
What is a “core competency”? Simply put, it is the kind of work that you do best. We all wear multiple hats at our jobs. If you’re a journalist, you’re not only a writer but you’re also a reporter, a networker, a self promoter, and in some senses a psychologist (especially to your interview subjects) […]
As you research SEO techniques and strategies, it’s easy to blow a gasket. Hop from blog to blog on this stuff, and you will be inundated with facts, figures, promises, and warnings. Build content. Get inbound links. Submit to directories. Be on social networks. Twitter your brains out. So on and so forth. And that’s […]
It is a cliché in the SEO world that “content is king” – that to feed the hungry search engine beasts of Google, Yahoo!, and Bing, you need to churn out targeted, keyword focused, and most of all useful content. This leads to the long-term passive pay-off that is the SEO pot of gold.
I have blogged here regularly in the past, I could easily see blogging was a pretty great idea, especially to generate new content for a site you want to start ranking well. I still think blogging is an excellent method to add content to a site, we have seen the benefit of content with SoloSEO.com, […]
If you have hired an SEO firm, you may not know what to look for to check and see if your SEO firm is working hard at doing the SEO. Here are 6 signs to look for to know if they are making progress in SEO. If you don’t see most of these, call them […]
Although I’ve known it all along, these three words sunk into my mind during a business meeting last night: “Content is Forever“. I thought of all the investments you can make in SEO, your site design, site organization, links, etc. Those things can change and “die”, but your content can live forever.
Due to all the mortgage fraud around here, and throughout the country, there have been public service announcements popping up, to better “educate” us about the dangers of fraud. Fraud seems to be a part of life, with new ploys being developed all the time to take advantage of trusting individuals. The last comment of […]