The Importance of Blogging for Increased Traffic

A business concept. Top view of eyeglasses, calculator, notebook written with text CONTENT MARKETING

With all the changes in the Google algorithm over the years, one thing has remained consistent when Google determines the quality or relevance of a site, and that is content. If fact, some experts believe Google has effectively been able to reduce the gaming of rankings so much, that content has actually become more important […]

Organization: Why your SEO plan may fall flat without it

Above top desk of SME owner people home office call talk in SEO chart sale report

The forces of order and chaos are always at war, as anyone who has read (or watched) Lord of the Rings or Tim Burton’s new Alice in Wonderland sequel will tell you. On the one hand, SEOs must have structure — guidelines that keep you focused on your goals and principles. On the other hand, […]

Value of Short-Term SEO Goals

Marketing planning strategy

SEOs tend to get infatuated with the latest tricks and techniques published on the hottest blogs. And while it’s enjoyable (and often extremely useful) to check out what other people are doing and to reassess your own process and projects, too much of this “blue-skying” can lead you down the road to severe anxiety and […]

Defining your SEO Core Competency – and Sticking to It!

Competent young business secretary

What is a “core competency”?  Simply put, it is the kind of work that you do best. We all wear multiple hats at our jobs. If you’re a journalist, you’re not only a writer but you’re also a reporter, a networker, a self promoter, and in some senses a psychologist (especially to your interview subjects) […]

Tips for Making a Killer Blog Post

Young businessowner excited feel ecstatic reading great online news on laptop.

You used to make fun of bloggers, didn’t you? Even up until a few years ago, the “blogosphere” was seen as the last refuge of the modern crackpot. The typical blogger, in your mind, was an ageing 30-something or 40-something year old man ranting about an obscure political cause while living in his parent’s basement. […]

6 Steps to Effortless SEO

Missing jigsaw puzzle with text HARD and EASY.

What’s the easiest way to make fast cash with search engine optimization (SEO)? If we knew that, we would be too rich to lower ourselves to write blog posts like this.

Saying No to Unfair SEO Client Demands

Angry guy talking on mobile phone and shouting

As an entrepreneur and SEO professional, you crave credibility and good relationships. This is all well and good. To nourish any business relationship, you should go “the extra mile” – not just because it’s savvy business but also because it’s the right thing to do.

Short-term SEO – Tactical Shots to Generate Traffic Spikes

urban traffic

Enough with the schtick about persistence, dedication, strategy, and patience. You want a fast acting SEO solution and you want it bad. While battle proven SEOs tend to frown upon the shortsighted path, every once in a while it’s nice to break down and give in and do something crazy. Kind of like cheating on […]

Great Read: How to Get an Influencer’s Attention

Influencer, Blogger, Vlogger

Every so often I read a blog post or article that really impresses me, and that happened this morning with Tamar Weinberg’s (@tamar on Twitter) post called How to Get an Influencer’s Attention over at Techipedia. She obviously put a lot of time into it, and received back a lot of noteworthy responses. Not only are […]